Your brand photos aren’t meant to sit in a folder gathering digital dust. You’ve invested time and energy into your shoot and now you have images for your marketing. Your brand photos are tools you can use repeatedly to tell your story, show up with confidence, and bring your business to life.
Here are some creative ways to make your brand photos work harder, beyond simply posting them once. I recommend using the photo app, Snapseed.
Try converting an image to black and white for a different mood, perfect for thoughtful captions from time to time. Or, play with warm and cool tones to change the feeling of an image. Warm tones bring sunshine and approachability; cooler tones feel quieter and more reflective. Other tools can add a touch of grain or glamour to give your photos a unique look. Think about what you want to convey.
Flipping a photo with the rotate tool instantly doubles the photo and stimulates curiosity in your audience – have they seen it already? Cropping tightly into a detail, such as a hand or a texture, also generates a new photo to share! Or how about adding a frame to create a unique border. This can reflect the curves or lines of your brand details and add another customisation.
Use the negative space in your brand photos, such as a blank wall, for words, phrases, quotes or questions in your brand fonts and colours. Text-heavy content, like event details or new offers, works beautifully placed around the subject/ you! Another idea is to layer two photos with the double exposure tool for an interesting new creation. Confidence comes from showing up with visuals that feel like you.
How about ordering a small squence of photos to tell a story – before, during and after? Another option is to experiment with editing the same image in three different ways, such as adjusting the colour, cropping and adding text. Represent your brand’s story e.g. the hands that create, the coffee that fuels, by creating close up photos. Little tweaks can make a big difference to capture the eye of your viewers.
Your brand photos don’t have to sit still – bring them to life with video. Try zooming in or out over a photo to turn it into a reel and conjure a sense of mystery. Make an informative stop-motion sequence by combining a few similar images. Even a touch of animated text or sparkle can add life to a post when uploading it. A simple photo can become a dynamic video that grabs attention instantly.
Consistency means your audience knows what to expect from you. I suggest using the same tone or filter across your photos to keep your visuals cohesive. In addition, explore editing older photos to match your new gallery. And work smart, by using the same image in different places – as a story, on your website, and also in your next newsletter. You don’t need to create something new every day.
Your brand shoot is just the beginning.
Think of your gallery as a creative toolkit – full of visuals you can reuse to tell your stories. Which of these ideas will you try first?
